YouTube TV will raise its monthly subscription fee from $72.99 to $82.99 in January, citing the need to address rising content costs and service investment.
The company acknowledged that these price increases are challenging for users, emphasizing their commitment to enhancing features like unlimited DVR storage and multiview.
Following the raise, YouTube TV will have increased its subscription cost by 137% since its original price of $34.99 in 2017, now matching Hulu+Live TV's pricing.
YouTube TV's email reassures subscribers that the price adjustments support the service's extensive content offerings and enhancements to live TV viewing experiences.
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