YouTube is testing a cheaper Premium Lite option, but it still includes ads and lacks features like offline viewing, leaving many users unenthusiastic.
While the Premium Lite plan costs $8.99 in Australia, it still features advertising, unlike the previous version, leading to skepticism around its value.
The introduction of Premium Lite seems more like a strategy to generate revenue from ads as users have become increasingly frustrated with YouTube's advertising practices.
The ongoing experimentation with pricing and features reflects Google's struggle between providing a user-friendly service and maintaining profitability through ads.
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