The panettone, once deemed unpalatable, has undergone a transformation as high-end bakeries and luxury fashion brands elevate its status to gourmet delicacy.
Roy Shvartzapel’s panettone is now associated with high fashion, described by critics as having "mind-blowing texture" and eliciting near-religious experiences from consumers.
Despite the newfound appreciation, the history of panettone remains shaky, with past complaints labeling it as "the worst pastry on Earth" and overwhelmingly disliked.
While internet fame for food isn’t new, the surprise popularity of panettone highlights a significant cultural shift in culinary preferences and consumer expectations.
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