Carnival Corp has been pursuing new and younger travelers - so much so that it saw a 17% increase in first-time cruisers in the third quarter of 2024.
The majority of the cruise line's guests are now millennials, hovering at an average age of around 41, which is five years younger than the industry average.
Carnival Firenze, the cruise line's newest ship, exemplifies its success in attracting a younger demographic through its modern amenities and engaging itineraries.
Josh Weinstein, the cruise giant's president and CEO, noted a strategic shift focusing on appealing to millennial travelers, contributing to the rise in younger cruisers.
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