This new broadcast rights agreement is a transformative milestone for women's sports in England, bringing in an estimated £65 million over five years and expanding reach and visibility.
Sky Sports are committed to building on their coverage of women's football, planning to showcase 118 live matches each season, including 78 exclusive broadcasts, a significant increase from previous years.
The collaboration between Sky Sports and the BBC signals a collective push to elevate women's football, providing fans with unprecedented access to Women's Super League action both on traditional and online platforms.
Nikki Doucet emphasized the importance of this deal, stating it was a priority for WPLL to secure robust broadcasting partners that can elevate the profile of women's football.
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