Hyde Park Winter Wonderland's 35,000 Instagram hashtags placed it third among UK Christmas markets, showing it is less popular than Manchester's top-ranked market with nearly 65,000 hashtags.
The research by Jessops reveals that while Hyde Park Winter Wonderland is renowned for its picturesque offerings and various attractions, it lacks the social media presence of contenders, impacting its ranking.
Although it's a fantastic location for festive activities, Hyde Park Winter Wonderland's lower number of Instagram hashtags highlights a discrepancy between its popularity and visual appeal compared to other markets.
The vibrant atmosphere of London's Hyde Park Winter Wonderland is epitomized in its diverse attractions, but it did not secure the title of the prettiest Christmas market as judged by Instagram engagement.
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