"As portions shrink and prices rise, shoppers feel the hidden cost of shrinkflation."
"On this episode of The Stream, we explain how brands use specific strategies to maximise profits on essential items."
"Inflation is loud, shrinkflation is sneaky, and together they're hitting our wallets."
"We ask experts what consumers can do to avoid breaking their budgets. Presenter: Stefanie Dekker Guests: Omar Fares University of New Brunswick Eric Gardner Business reporter"
Shrinkflation reduces product portions as prices rise, creating a hidden cost for shoppers. Brands use specific strategies to maximize profits on essential items, including subtle size reductions and packaging changes. Inflation raises headline prices, while shrinkflation quietly increases per-unit costs. Together these forces amplify household spending and erode purchasing power. Experts offer practical steps consumers can take to avoid breaking their budgets, such as comparing unit prices, buying in bulk when appropriate, switching brands, and tracking promotional cycles. Presenter Stefanie Dekker moderates the discussion with Omar Fares from the University of New Brunswick and business reporter Eric Gardner.
Read at www.aljazeera.com
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