Why was Conor McGregor's sinister cult of content lauded and rewarded for so long? | Jonathan Liew
Briefly

Andrew Tate, facing his own legal issues, declared the ruling against Conor McGregor as 'bullshit.' He criticized women who sue wealthy men, alleging a dangerous precedent is set against men in the western world.
As brands and fans disassociate from McGregor following a civil case ruling, supermarkets like Tesco have stopped selling his whiskey, demonstrating a larger shift in public sentiment and corporate response.
The mainstream media is portrayed as scum for spinning the narrative around McGregor’s defeat. There’s a suggested hypocrisy in how previous controversies involving McGregor were handled by his commercial allies.
A jury found Nikita Hand believable in her account against McGregor, yet a certain intellectual level is suggested to understand the viewpoint of Tate and McGregor in today's climate.
Read at www.theguardian.com
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