Tom Brady's broadcasting contract with Fox Sports, valued at $375 million over 10 years, poses challenges for standard ROI analysis. Despite being the greatest quarterback in NFL history, his performance in the broadcasting booth has received mixed reviews, with ratings on Fox lagging behind CBS during the same season. Factors complicating the analysis include his unique celebrity status, the non-typical nature of 'celebrity sports broadcaster,' and the complexities of the NFL as an industry, all contributing to difficulties in evaluating the contract's true value.
By the simplest conventional analysis, Brady's initial returns make the contract look like a bad bet.
Tom Brady is the GOAT of quarterbacks by conventional career statistics; he is also the most decorated quarterback in NFL history by championships.
Applying any normal ROI analysis to Brady's contract is difficult for at least four reasons: He is not a normal person, 'celebrity sports broadcaster' is not a normal job, the NFL is not a normal industry.
Brady's performance in the booth has received mixed reviews, with viewers tuning in more to CBS than Fox during his games.
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