Nintendo has a history of innovating through real-life action integration in gaming, exemplified by Pokémon GO's success in 2016, which encouraged players to explore their neighborhoods. This marked a significant crossover between in-game experiences and real-world interactions, appealing to a broad audience. The company's ongoing investment in similar apps, including the recently launched Pokémon Sleep, signals an enduring interest in experiences that blend gameplay with physical activities, demonstrating potential benefits for user engagement and health through interactive technologies.
For many people, the summer of 2016 is fondly remembered as 'The Summer of Pokémon GO.' Players rushed out and into their neighborhoods on a quest to catch 'em all.
This was not the first time that Nintendo lent its IP and power to a social, location-based service, nor would it be the last.
The company, historically known for testing out new innovations like VR and motion controls, has seen value in combining gameplay with IRL actions.
Nintendo's continued fascination with apps like Pokémon Sleep raises questions about the value and impact of integrating real-life experiences into gaming.
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