Jack Colchester, head of data and insight at Wonderhood, highlights that 'Neo-medievalism is the embrace of all things medieval in the face of growing rejection of modern tech-centric culture.' This indicates a desire for nostalgia and a retreat from the incessant digital world.
Wonderhood's findings illustrate that the 'future is medieval,' suggesting a significant rise in not just fashion, but also home decor and traditional beverages like mead, all signifying a shift in consumer priorities.
The emergence of neo-medievalism reflects a broader cultural shift, with major events showcasing elements of this trend: such as Camila Cabello's veil and Chappell Roan's chainmail outfit at the MTV VMAs, solidifying the fusion of past and present.
Collection
[
|
...
]