"You need to have a market that can help support that," O'Brien explained, emphasizing the importance of market entry strategy over just targeting a large TAM."
"O'Brien highlighted that many pitch decks boast massive TAM figures, sometimes reaching beyond $100 trillion, which can mislead founders away from pragmatic market entry considerations."
"O'Brien encourages founders to think about their market entry strategy, focusing on high-probability revenue generation instead of solely chasing large total addressable markets."
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