Flight shaming, or "flygskam", originated in Sweden and gained traction in 2019 when activists like Greta Thunberg rejected flying for environmental reasons.
During the pandemic, flight shaming evolved, with many travelers opting to conceal their flying activities from family and friends to avoid backlash.
Post-pandemic, flight shaming has intensified in Europe, where governments are enacting policies to promote rail travel over short-haul flights.
Countries like France have introduced bans on domestic flights under 2.5 hours when a rail alternative exists, further encouraging train travel across the continent.
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