Emily Mediate, an environmental nonprofit executive, expressed her discontent about Behr’s ‘Climate Change’ color name, comparing it to naming a color after a disease.
Despite previous discussions on social media regarding the name ‘Climate Change’, Behr and Home Depot have remained silent, not addressing the name’s implications.
Panchita Maldonado, a color consultant, noted that while Behr typically puts a lot of thought into paint names, ‘Climate Change’ seems like an odd exception.
Erika Woelfel, Behr’s color-namer-in-chief, has often discussed her dedication to thoughtful naming but has not publicly addressed the peculiar choice of ‘Climate Change’.
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