Last summer, Blake Lively found herself at the center of an online backlash, accused of being dismissive and annoying during the press tour for It Ends With Us. The criticism escalated rapidly on social media platforms, leading to a significant smear campaign against her, apparently orchestrated by Justin Baldoni's PR team. Text messages revealed a calculated plan to vilify Lively in light of her complaints against Baldoni, hoping to sway public perception ahead of a potential legal battle.
Dozens of subpoenaed text messages included an explicit strategy to make Lively the target of online hate, with Baldoni’s team allegedly taking credit for the shift in narrative. These communications showcased the lengths taken to divert attention from Lively's claims and demonstrated the manipulation behind the scenes. One note even referenced using Lively's friendship with Taylor Swift as a potential angle, suggesting how they could exploit feminist themes against her.
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