Celebrity endorsements increasingly shape political discourse, yet they may reflect narrow viewpoints, failing to represent the diverse electorate and broader political realities.
The concept of agenda-setting within mass communication indicates that celebrities highlight specific issues rather than shaping overall public opinion, leading to a skewed understanding of democracy.
Celebrities, through endorsements, use their status to prioritize issues, influencing followers to adopt similar perspectives, but may not capture the full political landscape.
The spotlight effect suggests that celebrities may overestimate their influence, amplifying specific viewpoints while overlooking the diverse and nuanced opinions across the electorate.
Collection
[
|
...
]