Gifford alleges Sheil replicated her distinct 'clean girl aesthetic,' leading to a lawsuit for damages amounting to $150,000, stating it affects her brand identity.
Defending herself, Sheil noted there are 'hundreds of people with the exact same aesthetic,' arguing that such a claim of ownership over a bland style is unrealistic.
The debate ignites questions about originality in influencer culture, particularly surrounding the blurred lines of personal branding and aesthetic uniqueness in a saturated market.
This legal dispute raises profound issues about the extent to which one can own an aesthetic and the implications for individual expression in the digital era.
Collection
[
|
...
]