"Since 2021, Proximo Spirits has been the 100 percent owner of Proper No. 12 Irish Whiskey. Going forward, we do not plan to use Mr. McGregor's name and likeness in the marketing of the brand."
"In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications."
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