'When in doubt, turn to Xiaohongshu': A social media platform and its young, female, Chinese userbase transforms travel and shopping
Briefly

Xiaohongshu has become an essential app for young Chinese tourists looking for trendy spots, blending various social media formats to cater to experiences.
Users flock to locations highlighted on Xiaohongshu, often without understanding the significance, indicating the app's power in shaping travel trends among youth.
Read at Fortune Asia
[
|
]