When customers feel pressured to tip, it backfires for businesses
Briefly

The rise of digital tipping systems is changing the dynamics of tipping, often making customers feel scrutinized, uncomfortable, and less likely to return.
Our research indicates that higher levels of surveillance during tipping can lead to resentment and ultimately diminish customer loyalty to the business.
Unlike charitable donations, tipping is often viewed as an expectation, which can create pressure for customers and detract from their tipping experience.
For businesses looking to ensure customer retention, providing a private environment for tipping can create a more favorable and generous customer response.
Read at Fast Company
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