The UK's gambling sector, valued at £7 billion, is rapidly evolving due to technology, where online gambling now accounts for nearly 40% of total market revenue.
Fast internet, mobile apps, and clever algorithms have transformed how people gamble. Personalisation keeps users engaged with tailored promotions and curated suggestions.
Sports betting remains the foundation of the industry, with football and horse racing at the forefront, showcasing partnerships with major sports teams for branding.
Emerging segments like esports and fantasy leagues are catering to younger audiences, reflecting the diverse interests that the gambling sector now encompasses.
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