Ed Smith recalls the post-2020 election turmoil when Smartmatic faced false claims of conspiracy, leading to threats against employees and a crisis of trust in election technology.
As Trump prepares for the 2024 election, he continues to undermine public trust in the electoral process, forcing companies like Smartmatic to work hard to rebuild credibility.
Smartmatic's communications director, Samira Saba, highlights how communication strategies were once neglected, resulting in significant challenges in maintaining public trust during electoral processes.
The wave of misinformation leading to personal attacks on election tech workers shows the deep impacts of conspiracy theories on individuals and their families in politically charged environments.
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