Cory Doctorow described 'enshittification' as a three-stage process where platforms initially serve users well, then exploit them to benefit businesses, and finally disregard everyone for profit.
Doctorow's concept of 'enshittification' encapsulates the degradation of online services into dismal, profit-driven entities—shifting platforms from valuable to chaotic environments filled with harmful content.
The Macquarie Dictionary's choice of 'enshittification' as its word of the year highlights the stark decline in quality across popular online platforms like Twitter and Facebook.
The term 'enshittification' describes a gradual deterioration driven by profit-seeking motives, symbolizing how user experience is increasingly overshadowed by commercial interests.
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