When announcing the acquisition, Crumbl’s spokesperson emphasized that Crust Club aligns perfectly with Crumbl’s mission to bring people together at the table.
Crumbl’s co-founder, Sawyer Hemsley, noted that rebranding is an enhancement, rather than a substantial change, as they expand their offerings to include more savory options.
Valerie, Crust Club's co-founder, had a passion for perfecting pies that drove her to transition from home baking to a full-fledged pie business alongside her husband.
Crust Club started as a home-baking venture in Pleasant Grove, Utah, before expanding into a beloved local brand, known for its sweet and savory offerings.
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