The decision to rename Eskimo Pies to Edy's Pies stemmed from concerns over the product's "derogatory" nickname, highlighting an ongoing effort to address and rectify cultural insensitivity in branding.
The name change for the ice cream bars follows a larger trend post-2020, where brands reassessed their identities and logos to address racial sensitivities, similar to the rebranding of Aunt Jemima to Pearl Milling Company.
Originally introduced in 1921 as the I-Scream Bar, the product was renamed Eskimo Pies by chocolatier Russell C. Stover in 1922, with the new name evoking imagery of the Arctic.
Edy's Pies now honors candy maker Joseph Edy, a significant figure in ice cream history, credited for classic flavors, showcasing a shift in branding toward honoring individuals over derogatory terms.
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