What a new TV show and its parallel mobile game say about the future of entertainment across media
Briefly

Transmedia storytelling is revolutionizing entertainment, with 'DC Heroes United' blending game play and narrative decision-making in a real-time, audience-influenced format.
Viewers of 'DC Heroes United' can vote on episode outcomes using QR codes linked to a mobile game, creating a truly interactive viewing experience.
Genvid CEO Jacob Navok emphasized the permanence of audience decisions, which will impact the storyline, distinguishing this from traditional interactive titles like 'Bandersnatch'.
Seasoned comic book writers are involved in 'DC Heroes United,' but the unpredictability of audience input means they don't know how the story will unfold.
Read at Digiday
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