AI-driven tools like ChatGPT are changing how users seek information, offering fluent, digestible answers instead of overwhelming lists of links, transforming search habits.
As AI summarization tools gain traction, they're reshaping the landscape for content consumption, potentially diminishing traffic to traditional publishers and altering user engagement.
Zero-click searches are proliferating, with more than half of Google searches resulting in quick answers rather than directed traffic to publishers' websites, creating challenges.
The evolution of AI search technology is not only reducing the need to click through to longer articles but also may affect readers' ability to engage deeply.
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