Ye Olde Swiss Cottage, a landmark pub in Finchley Road, is slated to close its doors for the last time on February 1, 2020. Owned by Sam Smith's Brewery, which did not respond to inquiries, the pub has witnessed declining patronage. Staff will reportedly be reassigned, but locals express sadness over the closure, highlighting the pub’s long history as a resting point for travelers since the 1830s. Community members hope the site, significant in local culture, might be restored as a pub once more.
As far as I know it's closing and staff who work here will go to another site. The brewery made the decision, it is what it is.
It's so awful. I run a monthly group for people with concerns about the world at the Swiss Cottage Community Centre which is a hop, skip and jump from the Ye Olde Swiss Cottage. We are all shedding a tear.
When I moved into the area the pub used to be very full. It was a stop off for people going to Wembley to watch the football.
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