The current state of adtech is criticized for its stagnation and lack of innovation, akin to a grocery store filled with similar products from competing firms. While there are companies with effective offerings on price or quality, few truly innovate or address problems creatively. This situation isn't entirely negative, as innovation without practicality can lead to a lack of market fit, as seen in past tech hype cycles like cryptocurrency and generative AI.
Adtech today feels stale, with many companies offering similar products without true innovation or creative solutions to existing problems.
There are numerous companies in adtech, each doing similar things, making it seem like a chaotic grocery store filled with redundant choices.
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