I think the area where we applied AI the most aggressively if anything in the company was in Search. The gaps in search quality were all based on Transformers. Internally we call it BERT and MUM, and we've made search multimodal with quality improvements. We were improving the language understanding of Search. That's why we build Transformers in the company. In the last couple of years, we have AI Overviews, and Gemini is being used by over a billion users in search alone. I just feel like we are getting started.
Search itself will continue to change profoundly in 2025. I think we are going to be able to tackle more complex questions than ever before. You'll be surprised even early in 2025 the kind of newer things Search can do compared to where it is today.
When you're running in technology, there's some version of the innovator's dilemma somewhere. The only answer to the innovator's dilemma every time is to lean into that moment, and anything else you won't be around in a few years.
AI content being a challenge is not viewed merely as an issue; rather, it presents an opportunity for us to redefine how content is understood and served through Search.
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