Miller High Life is launching a cologne named Dive Bar-Fume, designed to replicate the distinct scent of dive bars, offering an olfactory experience for enthusiasts.
The fragrance blends scents like cedarwood and patchouli to evoke the smell of bartops, plus tobacco and leather for barstools, creating a nostalgic dive bar atmosphere.
Interestingly, champaca blossom is added to resemble the scent when a Miller High Life bottle is opened, which is an unconventional choice for a beer fragrance.
The cologne retails for $40, a price that humorously reflects a bargain for beer in most dive bars, emphasizing its novelty as a themed product.
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