"After presenting the Paris Olympics on Peacock and testing interactive features like 'Choose Your Reality,' we've learned that fans want to have options in their viewing experience and dive deeper into their favorite content," said John Jelley, highlighting the importance of interactivity in modern streaming.
"Peacock's expansion includes significant enhancements like personalized recommendations and NBC-themed 'mini-games' that adapt to current shows, aiming for an engaging and fun experience where viewer preferences are central."
"The 2024 Olympics fueled a significant viewership surge for Peacock, showcasing features like 'Multiview' and AI-generated commentary, illustrating the platform's commitment to enhancing user engagement through technology."
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