Want Gen Z to use a workplace app? Keep it simple-and snappy
Briefly

"They just won't use something if it's not the way they expect," says Spenser Skates. Legacy SaaS tools like Salesforce face challenges as Gen Z demands intuitive, user-friendly software.
"You've got a few seconds to go do the thing, or that's it and they're out," Skates warns about Gen Z. Their consumer app experiences set a high bar for workplace software.
"TikTok, in particular, has absolutely nailed where they allow you get to what you want super quickly," Skates emphasizes the impact of apps on user expectations in the workplace.
"If you don't build software this way, you're going to be dead," Skates underscores the crucial need for app developers to adapt to Gen Z's fast-paced, efficiency-driven preferences.
Read at Fortune
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