Walmart is partnering with Roku for a unique Christmas movie experience, introducing shoppable elements to encourage viewers to buy products seamlessly while watching.
In response to customer feedback, Walmart has improved account connections with Roku, enabling automatic payment information to simplify the purchasing process during the movie.
The film features Joey McIntyre as a single father who finds love, embodying the heartwarming spirit of the season while also promoting Walmart's products.
Walmart's previous attempt at shoppable TV revealed that viewers were more likely to make purchases the longer they engaged with content, driving this new initiative.
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