Vodafone and Three have outlined key appointments for the management team of their forthcoming merged UK mobile business, following CMA approval of the merger in December. Vodafone's Max Taylor will be CEO, with CFO Darren Purkis from Three. Notably, most senior roles are held by Vodafone executives, indicating its influence in the combined company, which Vodafone will control by a 51% stake and an option for further acquisition. While specifics on branding and merger completion remain unclear, significant investment and customer protections are mandated by the CMA.
"Vodafone's 51% controlling stake in the new entity and its future option to buy the remaining 49% indicate the power balance tilts in Vodafone's favor."
"The proposed merger was cleared by the CMA with conditions, including an £11 billion investment commitment and price protection for customers."
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