Verizon's advertising message regarding its satellite messaging services has been ruled as misleading by the National Advertising Division, primarily for inadequately disclosing smartphone limitations.
The National Advertising Division emphasized that the disclosure in Verizon's commercials does not meet the standards for clarity and visibility, making it unlikely to be read by consumers.
T-Mobile highlighted that Verizon's ads imply universal access to satellite messaging, despite the fact that this feature is limited to iPhone 14 and newer models.
Verizon defended its advertising by stating that the commercials included a disclaimer about the need for select smartphones, but it was ultimately deemed insufficient by regulators.
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