Verizon will comply with BBB National Programs' NAD recommendations to modify claims about satellite-supported texting after T-Mobile challenged its advertising practices.
The NAB found that Verizon's disclosure regarding satellite-supported texting was unclear, suggesting they need to clearly inform consumers about smartphone requirements and limitations.
The NAD instructed Verizon to ensure advertising about satellite service more clearly states that specific new model smartphones and updated software are necessary.
In recent months, NAD has taken a proactive stance, ruling on similar cases, such as with AT&T, ensuring truthful advertising standards are upheld.
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