Marko Lehtimaki compares Verge's electric motorcycles to the iPod, citing their user-friendly design and appeal, attracting interest from tech enthusiasts rather than traditional bikers.
Lehtimaki notes that the founders' lack of automotive backgrounds allows Verge to challenge conventional motorcycle industry norms, providing a fresh perspective on design and innovation.
Verge's approach has drawn considerable interest from non-traditional riders, with about 30% of test ride applicants lacking a motorcycle license, indicating a shift in market demographics.
Lehtimaki attributes Verge's edge in innovation to its founders' diverse backgrounds, contrasting their risk-taking mindset with the entrenched conservatism of established motorcycle manufacturers.
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