The American Association for Public Opinion Research said the public opinion surveys ahead of the 2020 presidential election were the most inaccurate in 40 years, highlighting the severe challenges faced in accurately gauging voter sentiments.
Charles Franklin noted that Trump's supporters possess a distinct distrust toward politics and polling organizations, influencing the accuracy of surveys and reflecting a broader trend of disengagement from traditional polling methods.
Pollsters are now utilizing new methods like email and text outreach, alongside traditional telephone calls, to connect with reluctant respondents and more accurately capture voter preferences.
Experts identified that a major flaw in past polls was the oversight of voters' education levels, which played a crucial role in underestimating Trump's support in both elections.
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