Unrivaled, a new women's basketball league launched in 2023, debuted with a highly anticipated opening night outside Miami, attracting fans eager to support their favorite WNBA players. The event showcased excitement with sizable attendance and national television coverage, but the league faces the critical task of sustaining viewership and support over time. Co-founders Napheesa Collier and Breanna Stewart emphasized the historical challenges similar leagues have faced. Unrivaled's strategy involves securing major sponsorships and partnerships while building a strong community around women's basketball to ensure longevity in a competitive sports landscape.
I think we put ourselves in a great position to be successful right away, but it's a marathon...
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