Kendrick Lamar's halftime performance at the Super Bowl has sparked discussions around fashion, notably his luxurious Celine jeans contrasted with the affordable oversized tees worn by backup dancers from Uniqlo. This highlights Uniqlo's changing image, transforming from a perceived boring brand into a fashionable choice for diverse audiences, from Gen Z to older generations. With Clare Waight Keller as the creative director, Uniqlo aims to merge luxury appeal with accessibility, reflecting a broader shift in luxury's definition and making fashionable clothing attainable for those with varying budgets.
We have to remember there are a lot of people who don't have a lot of money. As much as they aspire to buy luxury, it's not realistic for everyone to afford it.
It’s quite the vibe shift. It now infiltrates the wardrobes of everyone from gen Z youngsters who love its cargo joggers to their grandparents who rave about its Heattech thermals.
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