LWC Drinks, the UK's largest independent drinks wholesaler, is terminating its distribution agreement for Forged Irish Stout after a court ruling against Conor McGregor. They stated, "We do not want to be associated with Conor McGregor or Forged Irish Stout." This reflects growing retailer actions in response to McGregor's legal issues, as major chains like Tesco and ASDA have already pulled these brands from their shelves.
The fallout from Conor McGregor's legal troubles has prompted over 1,000 stores in Ireland to stop selling his associated alcohol brands. The National Wax Museum in Dublin also removed McGregor's statue, demonstrating a broader cultural repudiation following his assault case.
The Rape Crisis Network Ireland has been vocal in their advocacy for retailers to remove McGregor's products, reflecting a societal pushback against his behavior following the €248,603 damages awarded to Nikita Hand, a significant legal consequence that may have lasting impacts on his business affiliations.
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