The creative idea that resonated most effectively for us across clients and prospects and across geographies, was craft—the idea of banking, investing, advice being elevated to a craft.
The event, hosted with Hodinkee, featured discussions on the art and commerce behind fine watchmaking, alongside notable personalities from sports and entertainment.
With the launch of "House of Craft," UBS aims to align its longstanding banking legacy with esteemed artisanship and innovation, redefining its brand narrative.
John McDonald emphasized their goal of using craft to summarize over 160 years of history while embracing dedication, excellence, and the essence of Swiss heritage.
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