Yoel Roth, the former Head of Trust and Safety at Twitter, is now leading Match Group's efforts to reduce inappropriate messaging on platforms like Tinder and Hinge. He emphasizes the importance of promoting respectful dating experiences, particularly for young women who often face toxic behavior. By employing AI tools, Match Group aims to identify and flag abusive communications. Roth believes that enhancing user safety not only aligns with ethical considerations but also benefits the business by encouraging user retention and satisfaction.
For men especially, a big part of our safety approach is focused on driving behavioral change so that we can make dating experiences safer and more respectful.
We're not just doing it because we think it's the right thing to do morally, we're doing it because we know it's the right thing from a business perspective.
Leveraging AI tools, Match can flag messages that could be perceived as abusive or overtly sexual, citing "a real need and opportunity to help people understand the norms and behaviors that go along with respectful and consensual dating."
So far, it has seen some success in nudging users toward more respectful interactions, with a fifth of users who receive prompts asking them to reconsider their message taking the advice, according to Match.
Collection
[
|
...
]