Truecaller has launched real-time caller ID support for iOS, previously exclusive to Android users, thanks to Apple's iOS 18 update allowing third-party apps access. This update marks a significant advancement for Truecaller, which has over 2.6 million subscribers, with a notable revenue dependency on iOS users. Although Truecaller has enhanced its iOS functionality with features like improved spam detection and live caller ID, it faces competition from emerging services like CNAP in specific markets, including India, underscoring the need for continuous innovation on its platform.
Today, Truecaller introduces real-time caller ID support for iOS following Apple’s launch of Live Caller ID Lookup in iOS 18, enhancing user experience.
The iOS update is crucial for Truecaller, bringing it in line with Android users, as 40% of the company’s revenue comes from iPhone subscriptions.
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