The Utah Hockey Club is committed to announcing a permanent name by the beginning of the 2025-26 NHL season despite the U.S. Patent and Trademark Office rejecting the trademark application for 'Utah Yetis.' The USPTO's decision was based on potential consumer confusion with existing brands, particularly pointing out that 'Utah' is a generic term. The team, which operates in its first season, has three months to file a response to the USPTO's ruling while exploring alternative branding options amidst trademark complexities.
Utah Hockey Club aims to solidify its permanent team name before the 2025-26 NHL season, navigating the complexities of trademarks after 'Utah Yetis' was rejected.
President of hockey operations, Chris Armstrong, stated the team is evaluating potential identities while handling the intricacies of trademarks and intellectual property.
The USPTO rejected 'Utah Yetis' due to potential confusion with existing brands, noting that 'Utah' is a generic descriptor and that 'Yeti' is a dominant element.
The hockey club has three months to respond to the USPTO's nonfinal office action, which could determine their branding options moving forward.
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