TiVo's OS is designed as a 'neutral' platform, which allows manufacturers to customize the viewing experience while supporting a diverse array of streaming services.
The new TiVo-equipped Sharp TV will launch with features like a 55-inch 4K QLED panel, three HDMI ports, and Dolby Atmos, though pricing is not yet disclosed.
TiVo faces stiff competition in the smart TV market, particularly against established competitors like Roku, Amazon Fire TV, and Google TV, making competitive pricing critical.
Launched in Europe over a year ago, TiVo OS aims to deliver personalized viewing recommendations, voice control options, and a host of streaming services to users.
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