A recent report from Conservatives Together has critically highlighted the party's social media strategy during their last campaign, calling it 'stupidity' for not utilizing TikTok, which hindered their outreach to younger voters.
Grant Shapps, leading Conservatives Together, reflected on the recent election decision made on July 4 last year, stating it was done 'without understanding, consultation, warning or sufficient preparation,' which led to a vacuum that allowed Reform UK to gain traction.
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