Meta's Threads achieved over 35 million total signups in November, with more than a million per day for nearly three months, showcasing its rapid growth amidst competition.
Bluesky has also surged, reaching 15 million users earlier this month and surpassing 22 million shortly after, indicating strong interest in alternative social platforms.
Instagram's head Adam Mosseri acknowledged that Threads implemented new features partly to counter Bluesky's growth, including custom following feeds and default follows-only options.
Both Threads and Bluesky reflect a growing demand for diverse social networking experiences, as user preferences shift towards platforms offering tailored content and connections.
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