"Inspired by the Charli XCX album, 'brat' has become one of the most talked about words of 2024... 'brat summer' established itself as an aesthetic and a way of life."
"Charli XCX has previously described the essence of 'brat' as someone who 'is a little messy and likes to party... feels herself but then also has a breakdown but kind of parties through it.'"
"The buzzy term has clearly captured something of the spirit of the age, calling it 'fitting' for 2024, 'a year when hedonism and anxiety have combined to form an intoxicating brew.'"
"Collins Dictionary looks to buzzy cultural trends to decide on the word of the year... Last year landing on 'AI'. During the COVID-19 pandemic, the word of the year was 'lockdown.'"
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